Ellipsis.
It suppress the object without changing the meaning “Don’t leave home without it” (American Express)

Irony.
To tell something with the opposite meaning of what you are thinking.

Synecdoche.

It relates one part with the whole of the image and vice versa.
It includes only a part of the object, and the spectator imagines the rest.

Metaphor or Similie.
Identity between two words: A is B.
"Sleeping on a Seely is like sleeping on a cloud" (Seely mattresses)

Or a metaphoric image: A human body whose head is a lit cigarette.

Metonym.

Change the words because their meanings are close things (the bed’s foot). The imports are getting nervous (Buick)

Or identify a product showing the brand.

Accumulation.
Repeating sentences or/and images.

"Plop plop fizz fizz What a relief it is!" (Alka-Seltzer)

Hyperbole.
Exaggerate the actions or change the size of the things.

"Everything you want. Nothing you don't" (Nissan)